YouTube goes major

"Video-sharing site YouTube has signed a deal with media giant Warner Music to allow its material to be used legally."
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Well, after Universal's announcement that it will offer a free music download service, it seems Warner is also joining the digital dash. With three huge corporations backing large scale media/network projects (Myspace/Fox, Universal/Spiral Frog, Warner/YouTube) the old fuddyduddies running these big businesses are all coming to the same conclusion: "It seems like a lot of people are using this new fangled internet thing."

Uh. Yeah. I suppose what's suprising is that these grassroots networks, which start from the ground up by ordinary folks wanting to share their homemade content, are being sold to top down broadcast companies. Is this a bad thing? I'm not sure yet. But it does put a price on content. There is potential for YouTube to become an exclusive Warner broadcast service, with the potential of putting less importance on sharing of regular old videos.

From the above article:

"The technology would also enable Warner to review homemade videos and decide whether to approve or reject them."

Hmm..........that's somewhat alarming. It remains to be seen whether this will actually increase the quality of content on the site, or whether it'll spiral down into a million mini-reality show series. I'm crossing my fingers and hoping for the best, but my gut reaction tells me otherwise.